Milwaukee Case Study


Milwaukee required a workshop and display van to demonstrate their products in a neatly packaged manner. The fitout was to have a clean design whilst showcasing the Milwaukee brand.
Focusing heavily on branding and Milwaukee’s signature shade of red, the fitout was designed to accommodate the best of both the workshop and display area. The right hand side of the space was designated for the workstation, which features a stainless steel benchtop than spans the length of the vehicle, with a 7 drawer toolbox underneath filled with the best Milwaukee tools available.   To the left hand side of the vehicle is the display and demonstration area. This consists of a large wire wall showcasing the larger tools and accessories available to Milwaukee customers and the rear door skin, which was converted to a wheel hub. This allows for live demonstrations of the quality and speed of the tools, allowing the user to remove the wheel from the hub within seconds – a great tool when selling to a customer.

If you don’t get a chance to see one on the road, make sure to visit @vquip on Instagram where you can see this and many other projects.