Milwaukee
Milwaukee is one of the world’s leading manufacturers of professional power tools, accessories and equipment. With a strong presence across Australia, Milwaukee regularly deploys mobile showroom vehicles that allow its team to demonstrate products directly to customers, distributors and industry events.
For many years, VQuip has partnered with Milwaukee to deliver fitout solutions that support this important part of their sales and marketing strategy.
The Challenge
Unlike a traditional service vehicle, Milwaukee’s display vans needed to function as professional mobile showrooms. The fitouts needed to:
- Present products in a clean, premium environment
- Provide reliable power for demonstrations and displays
- Deliver consistent quality across multiple vehicles
- Support national fleet rollout requirements
- Give the Milwaukee team visibility throughout the build process
As these vehicles represent the Milwaukee brand, both presentation and workmanship were critical.
The VQuip Solution
Working closely with the Milwaukee team, VQuip developed a proven fitout package based on the Ford Transit Custom LWB platform.
Each vehicle includes:
- Carpet-lined side walls to create a clean, premium display environment
- Bespoke ProBond headlining for a professional, finished appearance
- Auxiliary battery and inverter system to provide reliable onboard power
- LED interior lighting to enhance product visibility
- High-quality installation and finishing throughout
The result is a practical mobile showroom that allows Milwaukee representatives to showcase products professionally wherever they are working.
National Rollout Support
As part of the ongoing partnership, VQuip has completed multiple display vehicles over several years, ensuring each build maintains a consistent standard of quality and presentation.
To further support the rollout process, Milwaukee is provided access to VHub, VQuip’s online customer portal.
Through VHub, the Milwaukee team can:
- Track each vehicle’s progress in real time
- View scheduled production dates
- Access completed QA documentation and photographs
- Review build records for every vehicle
- Maintain visibility across their fleet rollout
This transparency allows Milwaukee to stay informed throughout the manufacturing process without needing to continually follow up for updates.
The Outcome
By combining high-quality fitouts with digital project visibility, VQuip has helped Milwaukee deliver a professional fleet of mobile showroom vehicles that effectively represent their brand across Australia.
The long-standing relationship demonstrates the value of consistent workmanship, reliable communication and a structured rollout process when managing specialist fleet projects.
